There are many ways to earn Rays. More are going to be added all the time. Here are a few examples of activities and the amount of Rays earned:

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Log-in to your Social Center account: ®0.25
(earned up to a few times a day)

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Log-in to Red Light Center: ®1.25
(once per day)

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Upload a picture: ®1.00 for your first picture, and ®0.25 for each one after that
(monthly limits)

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Rate a picture: ®0.05
(You can earn up to ®3.00 per day rating pictures)

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View a profile: ®0.10
(You can earn up to ®2.00 per day viewing profiles)

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Rate a profile: ®0.10
(You can earn another ®2.00 per day by rating profiles)

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Rate a blog: ®0.25
(up to ®1.00 per day)

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Post a blog entry: ®1.00
(once per 3 days)

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UPGRADE TO VIP: ®20.00 + ®20.00 monthly
REFERED MEMBER UPGRADES TO VIP: ®50.00